Welcome to Different Petal Consulting Limited

A picture of a flower with a different coloured petal




About me

Hello, and welcome to Different Petal Consulting Limited. I'm Caroline Wells, and I've worked with people in and around financial services for over 25 years. A customer insight and finance professional, and pioneer of accessible and inclusive customer service, I've held key leadership roles at the Financial Ombudsman Service as Head of Outreach, Customer Insight and Special Projects.


My work has always been about people and customer service. So it felt natural for me - as a next step - to want to work closely with businesses looking for a fresh perspective on all things related to their customers.

A bespoke service

Every business is unique. So I'll work with you to understand what you need, and tailor the service I provide - from consultancy and reviews, to audits and training. My experience includes:  


Customer insight & outreach strategy

Health & financial Services

Public relations & brand reputation

Employee engagement

Equality, inclusion & diversity 

Business growth development

Stakeholder relations & team building

Complaints handling & quality standards    

Accessibility & vulnerable consumers









To find out more

Different Petal Consulting Limited

07921 220217

Get in touch

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